I gave my dog Riley a bath last weekend. And just for the heck of it, I made it into a video.
You might not expect a dog bath video to garner much interest. But I posted it three days ago, and it already has 946 views. This should raise three questions in your mind:
Answer to Question 1:
946 views is a teensy-weensy number in the big scheme of things. Lady Gaga's video for her song "Applause" has over 280 million views on YouTube alone. A guy with the internet name of PewDiePie regularly gets between 5 and 7 million views for his rambling, disjointed, manic videos in which he watches other people's videos or Googles himself: lots of foul language, virtually no redeeming features, but millions of views.
That's not the way it works for most of us – which is fine, because our video goals are probably not the same as those of Gaga or PewDiePie. For many of us, a few quality views spells success.
If you're in the financial planning business like I was, the purpose of your videos is to communicate with clients and show prospects that you're trustworthy and knowledgeable. If 100 people see your video—especially if those people are clients or prospective clients—that can be a very good number indeed, because it can contribute to new or retained business. So yeah, 946 views in three days' time is actually pretty good.
Answer to Question 2:
I posted the video in three places: my YouTube Channel, my Vimeo Channel, and my Facebook page. As of this writing the respective view counts are: YouTube: 29, Vimeo: 0, Facebook: 917. Interesting, right?
Does that mean you should forget YouTube and Vimeo and post only to Facebook? Absolutely not. We'll talk about the relative merits of those three major distribution channels in a future post, but for now, just know that there are very valid reasons for using them all.
Answer to Question 3:
Not only is it okay to show yourself bathing your dog, it is desirable and meritorious – especially if you're a financial advisor managing millions or even billions of client assets. A casual, non-business video humanizes you to the people who count on you, and it binds you closer to them. Case in point: I barely speak at all in Riley's video, yet I challenge you to not like and respect me a just a bit more after you've watched it.